Activate audiences across multiple channels
Real-Time CDP supports marketers looking for a single system to manage and activate audiences across multiple channels, incorporating real-time inputs for personalization at scale. Patented and productized privacy capabilities allow IT teams and data stewards to govern how customer data is used across the organization, helping brands remain compliant.
Adobe Real-Time CDP is available in B2C, B2B, and B2P (business-to-person) editions and is natively integrated with the industry-leading Adobe Experience Cloud, allowing brands across industries to satisfy all CDP use cases without introducing point solutions and therefore, complexity and latency.
