Siloed ways of working hinder communication
“Our editorial teams were making great content that employees weren’t seeing, largely because the previous intranet wasn’t accessible via mobile,” says Emily D’Alterio, Communications Manager at Carlsberg Group. “We needed a technology-driven strategy with a centralized approach that honoured the different needs of each local market.”
Until recently, Carlsberg’s markets and functions – from HR, Italy to Singapore had their own local language intranet sites that didn’t allow the users to interact with or translate the content, making the experience less engaging, but also heavily reliant on local markets to cascade the information. This made it challenging for the organization’s internal communications to reach and engage employees.
“With CarlsNet, employees can now easily translate content into their local language as well as like, tag and comment directly from the Teams app on their mobile phones,” adds Anne-Sophie.