Customized solutions
To get the best data into the hands of its representatives, Kurita chose to work with Microsoft Dynamics 365 products. The company was particularly interested in the way Context IQ embeds Microsoft Teams chat within Dynamics 365 Sales. “Every day, sales representatives communicate with back-office staff, technical, and R&D staff using Microsoft Teams, so the integration of Teams with Dynamics 365 is very convenient,” says Yusuke Matoba, General Manager of DX Promotion Department, Digital Strategy Division at Kurita Water Industries. With an end-to-end view of each customer’s unique journey provided by Dynamics 365 Sales and Sales Insights, Kurita sales representatives are better able to understand and meet the specific needs customers have. “If we are able to deeply consider a customer’s need using company-knowledge, we can provide better options,” says Matoba.
